The Hidden Opportunity of COVID-19
Whilst we have all probably had our fill of hearing and reading about coronavirus, it continues to consume our daily lives. It has also consumed many livelihoods and businesses – from sole traders to mature high-street brands – locked down for good.
The impact of COVID-19 has been unfairly polar. Hospitality and travel businesses struggled to stay afloat while IT-based services surfed the crest of a wave, as a “new world order” swept across the globe as quickly as the pandemic did.
For many businesses, the lockdown was a “wait-and-see” moment. But the moment was long and painful and had significant consequences.
