The gig economy continues to thrive, reshaping employment, housing markets, and global mobility programmes. Freelance and contract work have become mainstream, challenging traditional employment models and introducing new dynamics in how companies and individuals approach work and relocation. As the gig economy evolves, businesses must adapt their mobility programmes to address its growing influence.
The Current State of the Gig Economy
The gig economy has moved beyond its roots in taxi and delivery services to encompass a wide array of sectors, including technology, education, healthcare, and creative industries. By 2024, the global gig economy was valued at over $450 billion and continues to grow rapidly, with projections exceeding $455 billion by 2025.
In the UK, approximately 15% of the workforce now identifies as self-employed or freelance. This trend reflects a significant cultural and economic shift as professionals prioritise flexibility, autonomy, and project-based work over traditional employment.
Key factors driving the gig economy today include:
- Digital Platforms and AI: Tools like Upwork and Fiverr, combined with AI-powered client-worker matching, streamline gig work, making it accessible globally.
- Regulatory Changes: Governments are introducing measures to provide gig workers with benefits like minimum wages, paid leave, and pensions.
- Shifting Workforce Preferences: Millennials and Gen Z value work-life balance, flexibility, and diverse experiences, making gig roles appealing.
Housing and Relocation
The gig economy is reshaping the way relocation and global mobility programmes are designed. With freelance and contract work often requiring mobility, relocation providers and employers are witnessing new trends that demand flexibility and innovation.
Flexible Housing Options
Gig workers prioritise properties that cater to their remote work needs. High-speed broadband, dedicated home offices, and proximity to co-working hubs are now essential features. For relocation providers, sourcing properties that align with these preferences has become an important aspect of supporting gig economy workers.
Short-Term Rentals
The gig economy has spurred demand for serviced apartments and short-term rentals. Freelancers often relocate temporarily for project-based work, requiring housing solutions that are fully furnished, conveniently located, and flexible in terms of lease duration.
Urban and Rural Shifts
While urban centres remain popular, an increasing number of gig workers are choosing rural or suburban areas for better affordability and quality of life. Mobility programmes must now account for non-traditional relocation destinations, offering options in areas with strong infrastructure for remote work.
International Mobility
Skilled gig workers are embracing opportunities worldwide, creating a need for global mobility programmes that address visas, temporary housing, and cultural acclimation. Companies and relocation providers must adapt to support agile, cross-border relocations.
Recruitment and the Gig Economy
The gig economy is changing recruitment practices, with businesses adopting a ‘try-before-you-buy’ approach. Contract work allows employers to assess talent before committing to permanent roles. This approach often necessitates temporary relocations and short-term housing solutions.
Remote-first recruitment is another by-product of the gig economy. Businesses are no longer restricted by geography and can hire globally. As a result, relocation programmes must cater to diverse regional requirements, from local legal compliance to housing market insights.
Looking Ahead to 2025
The gig economy’s trajectory will continue to influence global work and mobility trends. By 2025, the following developments are expected:
- Worker Protections: Enhanced rights for gig workers, including access to benefits, collective bargaining, and improved job security.
- Increased Automation: AI and digital tools will further optimise gig platforms, enabling better matches and faster payments.
- Global Talent Competition: The expansion of remote work will heighten competition among gig workers, encouraging international relocations for better opportunities.
- Hybrid Employment Models: Businesses will increasingly integrate gig workers into their talent strategies, blending freelance roles with full-time staff.
Preparing Global Mobility Programmes for the Gig Economy
To remain effective, relocation and global mobility programmes must evolve alongside the gig economy. Strategies to address this transformation include:
- Customised Housing Solutions: Providing flexible housing options that meet gig workers’ needs, from serviced apartments to remote-friendly properties.
- Streamlined Technology: Using digital tools to simplify relocation processes, ensuring gig workers experience seamless transitions.
- Comprehensive Mobility Policies: Crafting policies that cater to diverse worker types, including freelancers, contractors, and traditional employees.
- Focus on Infrastructure: Highlighting locations with strong infrastructure for remote work, such as co-working spaces and reliable internet access.
Final Thoughts
The gig economy is no longer a niche trend; it is a defining feature of modern employment. Its influence on housing markets and global mobility programmes is undeniable, requiring businesses to rethink traditional approaches to relocation. By embracing flexibility, technology, and innovative solutions, relocation providers and mobility teams can remain relevant and valuable in supporting a dynamic and mobile workforce.
Speak to one of our experts or send a message today and find out how we can add value to your relocation programme.
