Managing Gen Z Expectations on International Assignments
Managing Gen Z expectations in international assignments is a major challenge for today’s global workforce. Gen Z, born between 1997 and 2012, brings unique values and preferences that significantly influence how organisations must approach global mobility. These digital natives prioritise work-life integration, meaningful work, continuous learning, and well-being. As such, HR and Global Mobility leaders need to rethink traditional strategies to attract, retain, and maximise Gen Z talent in international roles. By aligning assignments with Gen Z’s desire for cultural immersion, flexibility, technology-enabled solutions, and purpose-driven work, companies can create enriching global experiences that meet this generation’s evolving expectations.
